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Newsroom and press

What the media report about Robonnement, our own news, and everything you need to write about us.

Press

What the media say about us

39 pieces since 2021, from Forbes and BILANZ to trade magazines, podcasts and television. Here are the strongest. Every summary is ours; the link goes to the original.

Coverage per year

Number of pieces about Robonnement and Nimrod Malinas in the press coverage list, per calendar year. Click a year to see its pieces.

  1. 2021: 1 piece
  2. 2022: 3 pieces
  3. 2023: 3 pieces
  4. 2024: 10 pieces
  5. 2025: 18 pieces
  6. 2026: 4 pieces (through September 28, 2026)

All 39 pieces in the press coverage list

Press coverage

Every piece by year and type

Headlines in the original, summaries by us. Paid features, press releases and guest posts are labeled as such.

Year

Type

39 items

  1. A painting robot with a black arm on a steel base frame in a workshop hall during pre-assembly.

    Der Rheintaler Business Class Ost

    Robonnement aus Altstätten vermietet Roboter: auch an den Flughafen Zürich (opens in a new window)

    A portrait of the founder, from studying theology and social work in Romania to buying K. Lips AG, a paint industry supplier in Altstätten, and renting robots to industrial customers across Europe. It also covers the Zurich Airport contract, his motivation and the hard phases of building the company.

    Profile and interviewPaywall

  2. A wide terminal hall with a reflective floor; a service robot with blue light stands by a pillar.

    LEADER Digital

    Ostschweizer Roboter landen am Flughafen Zürich (opens in a new window)

    After a pilot with five waste robots, Robonnement won Zurich Airport’s public tender for autonomous service robots. The robots act as mobile waste stations in the terminals and support food service.

    Report

  3. A service robot with a large screen stands by a pillar in a bright terminal hall, with more robots in the background.

    east#digital

    Robonnement erhält Grossauftrag vom Flughafen Zürich (opens in a new window)

    After the pilot with five waste robots, Zurich Airport is renting 18 autonomous robots from Robonnement: 15 mobile waste stations for the terminals and 3 service robots for food service. The article describes how the robots detect full containers and take repetitive runs off the staff.

    Report

  4. A painting robot stands in front of a paint booth, surrounded by the arms of a rotary carousel for the parts.

    Universität St.Gallen HSG Newsroom

    Eight start-ups have completed the HSG START Accelerator programme (opens in a new window)

    Report on the HSG START Accelerator Demo Day on May 12, 2026, where Nimrod Malinas spoke to the audience as a young robotics entrepreneur from Altstätten. He urged founders to understand customer needs first instead of thinking only about the product.

    Event

  5. View into a paint booth: the painting robot at the back, a table for the parts in front of it, the control desk on the left.

    Swiss Startup Association

    Meet Nimrod, CEO & Founder of Robonnement AG (opens in a new window)

    In the Swiss Startup Association interview, Nimrod Malinas explains why Robonnement offers robots on subscription: many SMEs cannot pre-finance automation. He describes how building the company from its own means forced the team to shape every offer closely around customer needs.

    Profile and interview

  6. A service robot with two screens stands beside a bench in front of a concrete wall in the terminal.

    LEADER Digital

    Abfallroboter aus dem Rheintal im Testeinsatz am Flughafen Zürich (opens in a new window)

    Five autonomous waste robots from Robonnement are in a pilot at Zurich Airport, four in the security area and one at check-in. Robonnement runs them as a robotics service including maintenance and further development.

    Report

  7. A service robot with a screen stands in front of a fair-faced concrete wall in an airport terminal.

    watson CH Media

    Wie in «Zurück in die Zukunft»: Flughafen Zürich testet intelligente Abfall-Roboter (opens in a new window)

    Zurich Airport is testing five autonomous waste robots with separate compartments for PET and general waste, supplied in Switzerland by Robonnement. The airport links the trial to the shortage of cleaning staff and stresses that the robots support the team.

    Report

  8. Close-up of a painting robot arm with two spray guns and their hoses mounted.

    Forbes Schweiz

    Robotik im Abo (opens in a new window)

    Forbes describes how Robonnement automates dangerous, toxic and hard-to-staff industrial jobs with robotics on subscription. The piece covers the business model, growth, service and an early focus on cybersecurity. The same text also ran in Forbes Austria.

    Profile and interview

  9. A wide paint booth with a grating floor, the painting robot with coiled cables on the left.

    Aktuelle Technik BERNEXPO

    Sindex 2025 zieht positives Fazit (opens in a new window)

    Press release by the fair organizer BERNEXPO, published by Aktuelle Technik: the closing report of the SINDEX industrial fair in Bern lists Robonnement among the winners of the swiss DINNO Award 2025. The biennial award honors companies that set new industry standards with forward-looking solutions.

    Press release

  10. Freshly painted panels on several mobile racks in a hall.

    Salzburger Nachrichten

    Wie gehen Unternehmen mit einer Welt im Wandel um? (opens in a new window)

    Salzburger Nachrichten reports on the St. Gallen Symposium study “Voices of the Leaders of Tomorrow”: young executives expect deeper change than senior ones. Nimrod Malinas is quoted saying that the change under way is systemic, not incremental.

    Report

  11. A painting robot in a blue protective cover stands in a white-tiled paint booth with a grating floor.

    rheintal24

    Altstätter Nimrod Malinas unter Digital-Shaper-Finalisten (opens in a new window)

    Nimrod Malinas is among the ten finalists of east#digital’s “Digital Shaper Eastern Switzerland 2025.” The piece credits him with turning the traditional Altstätten company he took over into a robotics-as-a-service provider for SMEs.

    Report

  12. The base of a painting robot with orange cables sits on a wooden pallet resting on forklift forks.

    BILANZ

    Der Roboterverleih (opens in a new window)

    BILANZ features Robonnement in its start-up section: robots on subscription for SMEs, from painting robots to exoskeletons and service uses.

    Our summary: BILANZ, May 26, 2025

    Profile and interview

  13. A painting robot in a white protective suit stands in the paint booth.

    LEADER Digital

    Drei Ostschweizer Unternehmer unter den «Entrepreneur Of The Year 2025»-Kandidaten (opens in a new window)

    Nimrod Malinas is nominated for EY Entrepreneur Of The Year 2025 in the “Scale-up Leaders” category. The reason given is the combination of technical innovation and a scalable subscription model for industrial robots.

    Report

  14. In a white inspection cell, a measuring device on a tripod stands in front of an orange robot.

    AI Talk The AI Landscape in Switzerland

    Robots on Subscription: Rethinking Automation for SMEs (opens in a new window)

    On the Swiss AI podcast, Nimrod Malinas explains how robots on subscription give small companies access to modern automation. Topics include uses in manufacturing, food service and logistics, growth in Switzerland and Germany, and the labor shortage.

    Podcast

  15. A partly covered painting robot with bundled cables stands in a new fenced cell.

    Startupticker

    Swiss start-ups in the international spotlight (opens in a new window)

    Startupticker presents Swiss founders on the Forbes “30 Under 30 Europe” list, including Nimrod Malinas. Robonnement is described as a flexible robot rental offer that lets companies automate without an expensive purchase.

    List and award

  16. A service robot with a screen stands in front of a fair-faced concrete wall in an airport terminal.

    rheintal24

    Rheintaler Roboter servierte am LEADER Digital Award (opens in a new window)

    At the LEADER Digital Award gala in St.Gallen, Robonnement’s service robots served dessert to about 180 guests.

    Our summary: rheintal24, May 9, 2025

    Event

  17. An orange robot holds a large black sensor, with a computer and monitor on the right.

    east#digital

    Wie Start-ups mit KI die Zukunft gestalten (opens in a new window)

    east#digital reports on the 2025 Rhema start-up forum in Altstätten, with a focus on AI in young companies.

    Our summary: east#digital, May 5, 2025

    Event

  18. A 3D scanner with tracking markers is mounted on the flange of an orange robot.

    LEADER Digital

    Rhema Startup-Forum: Wie KI die Unternehmerwelt verändert (opens in a new window)

    At the Rhema start-up forum in Altstätten, Nimrod Malinas spoke about how robots take dangerous and monotonous work off employees.

    Our summary: LEADER Digital, May 2, 2025

    Event

  19. A paint booth of white sandwich panels under construction, with a ladder against the wall.

    St. Gallen Symposium

    Nimrod Malinas, St. Gallen Symposium (opens in a new window)

    Profile of Nimrod Malinas as a “Leader of Tomorrow” on the St. Gallen Symposium website.

    Event

  20. A painting robot still wrapped in film stands in a new paint booth, with the control desk and its screen in front.

    east#digital

    Digital Shaper Ostschweiz 2025: Die aktuelle Top 10 (opens in a new window)

    Interim standings of the public vote for Digital Shaper Eastern Switzerland 2025: Nimrod Malinas is among the ten favorites in the first round. Voting ran until the end of June 2025.

    Report

  21. Nimrod Malinas, founder and CEO of Robonnement

    Forbes 30 Under 30 Europe 2025

    Nimrod Malinas, Robonnement: 30 Under 30 Europe 2025, Manufacturing & Industry (opens in a new window)

    Forbes names Nimrod Malinas to its 2025 “30 Under 30 Europe” list in the Manufacturing & Industry category. The profile describes Robonnement as a robotics-as-a-service provider that makes industrial robotics accessible to SMEs and mentions the 2024 Digital Economy Award.

    List and award

  22. A new fenced robot cell with a turntable on the floor and a large exhaust duct overhead.

    rheintal24

    Robonnement pitcht um den LEADER Digital Award (opens in a new window)

    Robonnement enters the LEADER Digital Award 2025 after winning the Digital Economy Award in 2024. The piece explains the model of renting industrial robots instead of selling them.

    Report

  23. A painting robot in a blue protective cover in a paint booth with yellow door frames.

    LEADER Digital

    Forbes «30 unter 30»: Zwei Ostschweizer auf der Liste 2024 (opens in a new window)

    Eastern Swiss business portals report Nimrod Malinas on Forbes’ “30 under 30” Switzerland 2024 list. They highlight how he combined tradition and innovation since taking over the Altstätten company in 2020.

    List and award

  24. A cleaning robot crosses the concrete floor of a warehouse, with boxes on pallets behind it.

    Aleph Business

    Trading cu roboți, la propriu! Nimrod Malinas, fondatorul Robonnement, vine cu o nouă clasă de active: munca roboților (opens in a new window)

    The Romanian business site reports on the planned launch in Romania, at the time with coffee robots and the former participation model. Robonnement no longer offers that participation model.

    Profile and interview

  25. A fenced robot cell in front of the paint booth, with the control cabinet and hoses in the foreground.

    Startupticker

    Forbes 30 unter 30: Viele Startups auf Schweizer-Liste (opens in a new window)

    Startupticker summarizes the Swiss Forbes “30 under 30” 2024 list and names Nimrod Malinas. As CEO he turned the traditional company he took over into a robots-as-a-service business.

    List and award

  26. A painting robot stands in a booth right next to a chain conveyor that carries the parts past it.

    Forbes Schweiz 30 Under 30 Schweiz 2024

    Nimrod Malinas (opens in a new window)

    Forbes Switzerland includes Nimrod Malinas in its first Swiss “30 Under 30” list. The profile describes Robonnement as a robots-as-a-service provider that makes costly automation affordable for mid-sized companies.

    List and award

  27. The Robonnement team receives the Digital Economy Award 2024 on stage at the Hallenstadion in Zurich.

    Der Rheintaler

    Rheintaler Robotik-Unternehmen setzt sich gegen die Grossen durch und erhält Wirtschaftspreis (opens in a new window)

    The local paper reports Robonnement’s win at the 2024 Digital Economy Award in the “Digital Excellence Commercial” category; the “business award” in the headline is this award.

    Our summary: Der Rheintaler, November 20, 2024

    ReportPaywall

  28. View into a robot cell during installation: light curtains, turntable and tools on the floor.

    Computerworld

    Spannung, Spektakel und Spitzenleistungen beim Digital Economy Award 2024 (opens in a new window)

    Report from the 2024 Digital Economy Award ceremony at Zurich’s Hallenstadion: Robonnement wins the “Digital Excellence Commercial” category. The jury praises the company for building and training robots and offering them on subscription.

    Report

  29. A painting robot in a fenced cell by a conveyor line, with a control cabinet and boxes beside it.

    LEADER Digital

    Robonnement aus Altstätten feiert Erfolg beim Digital Economy Award (opens in a new window)

    The Eastern Swiss business portal celebrates Robonnement’s category win at the 2024 Digital Economy Award.

    Our summary: LEADER Digital, November 15, 2024

    Report

  30. A painting robot stands on a pallet truck in a bright paint booth lined with film.

    IT Reseller

    Das sind die Finalisten des Digital Economy Award 2024 (opens in a new window)

    IT trade press lists Robonnement as one of three finalists in the “Digital Excellence Commercial” category of the 2024 Digital Economy Award. The ceremony took place on November 14, 2024 at the Hallenstadion.

    Report

  31. A painting robot with a powder gun stands in a fenced cell at a powder coating line.

    swisspeers Blog

    Roboter für alle: Wie K Lips AG Roboter demokratisiert (opens in a new window)

    Interview on a crowdlending provider’s blog: Nimrod Malinas describes how he took over K. Lips AG and turned it into a provider of industrial robots on subscription.

    Our summary: swisspeers, July 5, 2024

    Profile and interview

  32. Freshly painted panels on several mobile racks in a hall.

    Fabrik der Zukunft

    Roboter as a Service: Robotik in der Beschichtung, mit Nimrod Malinas (#165) (opens in a new window)

    The German manufacturing podcast talks with Nimrod Malinas for about 50 minutes about robots as a service for small and mid-sized manufacturers. The focus is on painting and coating applications, flexible automation and robotics software.

    Podcast

  33. A painting robot’s arm is guided by hand at the spray gun, so it learns the movement on a large vehicle part.

    BESSER LACKIEREN

    «Roboterteaching ist wie Playstation» (opens in a new window)

    Paid feature by Robonnement: a paint shop working with a Lesta robot explains how its team teaches the paths by demonstration. The terms mentioned date from 2023.

    Paid feature

  34. Tall metal shelves full of boxes and parts in a storeroom, with a doorway on the right.

    St.Galler Tagblatt Region Wil

    Karrieretraum: «Nicht zu träumen vergessen!» Ein Jungunternehmer gibt am Martini-Forum Tipps für eine erfolgreiche Karriere (opens in a new window)

    At the young entrepreneurs’ center’s Martini Forum in Flawil, Nimrod Malinas told guests from business and politics about his path from Romania to Switzerland.

    Our summary: St.Galler Tagblatt, November 10, 2023

    EventPaywall

  35. A painting robot with a black arm on a steel base frame in a workshop hall during pre-assembly.

    PRO TV Imperiul Leilor

    Imperiul Leilor, 10 octombrie 2023. Cine este Nimrod Malinas, antreprenorul de 27 de ani care închiriază roboți pentru firme (opens in a new window)

    On the Romanian investor show “Imperiul Leilor” (Lions’ Empire) on PRO TV, Nimrod Malinas presented Robonnement’s robot subscription on October 10, 2023. The piece profiles the entrepreneur who rents robots to companies.

    Our summary: PRO TV, October 10, 2023

    Television

  36. Two test plates after the first painting run lean against a mesh fence.

    BESSER LACKIEREN

    Roboter für Kleinserien (opens in a new window)

    The trade magazine shows how painting robots pay off even for small batches when the painter programs them by demonstration. Nimrod Malinas stresses that the painter remains the most important person in the project.

    Report

  37. Close-up of a painting robot arm with two spray guns and their hoses mounted.

    Robotik-Insider

    Robonnement: Selbstlernende Lackierroboter von Lesta im Abo-Modell (opens in a new window)

    The robotics trade site presents the subscription model for self-learning Lesta painting robots that remember the painter’s movements. The terms in the article date from 2022 and no longer apply.

    Report

  38. A painting robot stands next to the fenced entrance of a coating booth.

    BESSER LACKIEREN

    «Automatisieren ist unsere Mission» (opens in a new window)

    In the interview, Nimrod Malinas explains the aim of automating the painting industry in the DACH region with easy-to-use robots.

    Our summary: BESSER LACKIEREN, March 16, 2022

    Report

  39. The arm of a ceiling-mounted painting robot reaches diagonally into a paint booth with a grating floor.

    Wiseleader

    Despre roboți, viziune și cum să îți scalezi business-ul [Guest Post: Nimrod Malinas] (opens in a new window)

    Guest post by Nimrod Malinas in a Romanian business magazine: why he moved from selling painting equipment to painting robots in the DACH region, and what he learned about vision, leadership and mistakes.

    Full text: Wiseleader, December 2021

    Guest post

As of September 28, 2026. Not listed: wealth rankings and pieces whose headline states revenue or contract figures.

News

News and stories from Robonnement

What we report ourselves: awards, events and stories from projects. Older articles that no longer match our current offer are marked “Archive.”

14 articles

2026

2025

2024

2023

2021

  • The arm of a ceiling-mounted painting robot reaches diagonally into a paint booth with a grating floor.

    Stories, Blog

    About robots, vision, and how to scale your business

    A guest post by Nimrod Malinas from December 2021: why he moved from selling painting equipment to painting robots, and what he learned about vision, leadership and mistakes.

For the media

Press kit

Texts, facts and logos for your story. For images, interviews and background, contact us directly.

Robonnement in 30 seconds

Across Europe, there aren’t enough people for the work nobody wants to do anymore: in the paint booth, at the end of the line, on the night cleaning shift. Robonnement brings robots, complete systems and intelligence to exactly those places. We buy, finance, install and operate everything, and our customers pay a fixed monthly fee. More than 200 robots already work this way at more than 150 customers in 5 countries. Now comes the next step: with Robonnement Intelligence, every plant keeps the knowledge of its best people, and people, robots and machines work as one system.

Boilerplate

Robonnement is Robotics as a Service. We buy, finance, install and operate robots, systems and Robonnement Intelligence in factories and buildings. More than 200 robots work for more than 150 customers in 5 countries. Robonnement AG, Altstätten, with roots going back to 1934.

Facts

  • More than 200 robots
  • More than 150 customers
  • 5 countries
  • Roots going back to 1934 (K. Lips AG)
  • Application technology for the paint industry since 2008
  • A team in Switzerland, Germany and Romania
  • Robonnement AG, Altstätten
  • Robonnement GmbH, Hamburg

Awards

  • Digital Economy Award 2024, winner Digital Excellence Commercial
  • swiss DINNO Award 2025, award winner
  • Forbes 30 Under 30 Switzerland 2024 and Europe 2025
  • Digital Shaper Eastern Switzerland 2025, finalist
  • EY Entrepreneur Of The Year, nominated 2025

Tell us where things are stuck.

Phone +41 71 755 49 14 Email [email protected]

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